Platinum PR Award Winner: Community Relations Campaign

BellSouth Injects Passion, Ownership of Cause

When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of
the Latin American countries with BellSouth operations - 10 in all - could rally around.

Up until that point, each country, including Argentina, Ecuador, Nicaragua and Venezuela, had its own community cause.