Archive: August 2003

Stressing Science of Certain Products Helps with the Pitch

August 11th, 2003 by

When Procter & Gamble sought PR help in launching a new product last year, the cosmetics maker wanted more than the usual talk of timeless grace and nature adorned. The Olay Regenerist skin care product… Continued

Why Democrats Are Losing the PR War And How You Can Learn From Their Mistakes

August 11th, 2003 by

Executives are often thrilled when professional communicators promise to approach their task “like a campaign.” That is, with a sense of urgency, savvy and discipline. While a lot of people in corporate America express a… Continued

Surround Strategy: Listening Ever So Carefully to the Client

August 11th, 2003 by

When pitching a new account or trying to get some exposure for an existing one, it’s easy for PR pros to fall back on routine. Account executives tend to go to the usual suspects when… Continued

A Different Kind of Release for PR Guru…

August 4th, 2003 by

Dan Klores, founder and president of New York-based PR firm Dan Klores Communications), has directed his fair share of PR campaigns. Now, he can add film director to his credits. On September 23 in New… Continued

— Overheard —

August 4th, 2003 by

“It’s the way of the world. When things are going well in the stock market, rules and prudence get tossed out the window. Rising stock prices are cited as proof the system’s working and everything’s… Continued

Media Metrics

August 4th, 2003 by

Media mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued

Media Insight: Computerworld.com

August 4th, 2003 by

IDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued

Pointing to National Stories Helps To Plant the Seeds at Local Level

August 4th, 2003 by

When Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued

Six Interviewing Strategies When Seeking Young PR Professionals

August 4th, 2003 by

PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued

IDC and Ketchum Launch New Benchmark…

August 4th, 2003 by

Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications measurement and management service. The PACE Index benchmarks the effectiveness of a… Continued