A Different Kind of Release for PR Guru…

Dan Klores, founder and president of New York-based PR firm Dan Klores Communications), has directed his fair share of PR campaigns. Now, he can add film director to his
credits. On September 23 in New York City, Klores will host the world premiere of "The Boys of 2nd Street Park," which Klores co-directed with Ron Berger, a partner in the
advertising agency Messner Vetere Berger. The documentary, which runs on Showtime Sept. 28, tells the story of Klores, Berger and four childhood buddies growing up near Coney
Island. "It's the story about a generation told through the lives of six guys who are now in their mid-50s," Klores says. "It's a bittersweet story of love and loss and what
happens when innocent boys grow up." The film was originally shown at the Sundance Film Festival in January. Klores says that unlike his producing credit for the ill-fated
Broadway show "Capeman" -- considered to be singer-songwriter Paul Simon's waterloo -- "The Boys..." is his baby, soup to nuts. "It's been a pleasure to work on the film, and if
it gets panned it won't be such a pleasure," Klores says, tongue firmly-in-cheek. Next up for Klores' cinematic endeavors: A documentary that Klores recently started shooting on
what happened to boxer Emile Griffith after Griffith pummeled Benny "Kid" Paret in a nationally televised boxing match in 1958; Paret went into a coma after the match and died a
week later.