Archive: May 2003

Nabbing the ‘Smartest People’

May 12th, 2003 by

We were impressed with a press release that hit our desk the other day from Vocus and it serves as a positive follow-up to our April 28th article on the prevalence of poorly written press… Continued

Entry Deadline Reminder

May 12th, 2003 by

You have until Thursday, May 15 to enter PR NEWS’ Platinum PR Awards. To download the brochure, visit http://www.PRandMarketing.com or email aurban@pbimedia.com.

Evaluating Your Communication Effectiveness

May 12th, 2003 by

Measuring the effectiveness of public relations is a burning issue throughout corporate America, as companies spend millions of dollars each year producing and disseminating print and electronic messages, but rarely take the time to figure… Continued

Anatomy of Canadian SARS Communications: Consistent Messaging, Consistent Spokespersons Pays Off

May 12th, 2003 by

The ongoing global epidemic of Severe Acute Respiratory Syndrome (SARS) presents a challenge for Public Health communicators. With a story changing by the hour, outbreaks in more than 40 countries, constant coverage and public fear,… Continued

Shoe-String Budget, Movie Tie-in Main Actors in Product Launch

May 12th, 2003 by

Three months ago, Lindsley Lowell found herself faced with a challenge. As president of the Place L.A. agency, she had been working with manufacturer Health Asure for more than a year on various promotions. Now… Continued

Media Insight: Network Magazine

May 12th, 2003 by

CMP Media LLC 600 Harrison St. San Francisco, CA 94107 415.947.6000 http://www.networkmagazine.com For gear heads who scramble around the office putting out all those computer fires, graduation often means a gig managing the technical support… Continued

Bugaboos

May 12th, 2003 by

When PR execs contact Crain’s BtoB senior reporter Carol Krol, they better make sure their pitches are straight and on the inside — lest they get a dose of their own medicine. That’s because Krol… Continued

Q/A Uptown Chic Meets Downtown Cool in PR Merger

May 12th, 2003 by

Evins Communications and IT Management Global Corp., which have worked together on several PR projects in the past, recently formed a strategic partnership. Each of the principals brings different disciplines to the table. While Mathew… Continued

Doing Well By Doing Good: Making Partnerships Work with Non-Profit Groups

May 5th, 2003 by

The school year is coming down the home stretch. But when grade school classes resume in September, a quarter of a million teachers nationwide will have a special assignment for their students, compliments of an… Continued

Media Insight: Movieline’s Hollywood Life

May 5th, 2003 by

Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued