Q/A Uptown Chic Meets Downtown Cool in PR Merger

Evins Communications and IT Management Global Corp., which have worked together on several PR projects in the past, recently formed a strategic partnership. Each of the
principals brings different disciplines to the table. While Mathew Evins is more of an uptown guy, developing PR strategies for brands such as Marquis Jet Partners, and Makers
Mark Bourbon, his new partner Janet Mick of IT Management, practices in more of a downtown mode, and has established a reputation for guerilla marketing tactics for emerging
brands. The two principals, Evins and Mick, gave PR NEWS an exclusive interview about their partnership. (Contact: Naomi Burton, PR director for the partnership; naomi.burtonisaacs@evins.com)