In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued
Archive: May 2003
PR firms scramble to respond to Sarbanes-Oxley…
May 19th, 2003 by PRNEWSThe Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued
PR Departments Still Getting Arms Around Sarbanes-Oxley Rules
May 19th, 2003 by PRNEWSAlthough many view the Sarbanes-Oxley Act as a positive step toward corporate reform, smaller, public companies are expressing concern about the rising cost of compliance, according to a recently released study conducted by PricewaterhouseCoopers. The… Continued
Good PR/Bad PR
May 19th, 2003 by PRNEWSIn this new monthly column, we examine what makes good PR – and bad. We’ll use history as a bit of a guide, but also go by our gut instincts to determine which recent PR… Continued
Asking The Right Questions Before You Hire A Celebrity Spokesperson
May 19th, 2003 by PRNEWSBlame it on Mick Jagger’s disdain for green M&M’s. During his touring heyday, the Rolling Stones’ front man would apparently insist on having all the green M&Ms removed from his dressing room or else the… Continued
Evaluating Your Communication Effectiveness
May 12th, 2003 by PRNEWSMeasuring the effectiveness of public relations is a burning issue throughout corporate America, as companies spend millions of dollars each year producing and disseminating print and electronic messages, but rarely take the time to figure… Continued
Anatomy of Canadian SARS Communications: Consistent Messaging, Consistent Spokespersons Pays Off
May 12th, 2003 by PRNEWSThe ongoing global epidemic of Severe Acute Respiratory Syndrome (SARS) presents a challenge for Public Health communicators. With a story changing by the hour, outbreaks in more than 40 countries, constant coverage and public fear,… Continued
Shoe-String Budget, Movie Tie-in Main Actors in Product Launch
May 12th, 2003 by PRNEWSThree months ago, Lindsley Lowell found herself faced with a challenge. As president of the Place L.A. agency, she had been working with manufacturer Health Asure for more than a year on various promotions. Now… Continued
Media Insight: Network Magazine
May 12th, 2003 by PRNEWSCMP Media LLC 600 Harrison St. San Francisco, CA 94107 415.947.6000 http://www.networkmagazine.com For gear heads who scramble around the office putting out all those computer fires, graduation often means a gig managing the technical support… Continued