Archive: May 2003

In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued

The Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued

Although many view the Sarbanes-Oxley Act as a positive step toward corporate reform, smaller, public companies are expressing concern about the rising cost of compliance, according to a recently released study conducted by PricewaterhouseCoopers. The… Continued

In this new monthly column, we examine what makes good PR – and bad. We’ll use history as a bit of a guide, but also go by our gut instincts to determine which recent PR… Continued

Blame it on Mick Jagger’s disdain for green M&M’s. During his touring heyday, the Rolling Stones’ front man would apparently insist on having all the green M&Ms removed from his dressing room or else the… Continued

Measuring the effectiveness of public relations is a burning issue throughout corporate America, as companies spend millions of dollars each year producing and disseminating print and electronic messages, but rarely take the time to figure… Continued

The ongoing global epidemic of Severe Acute Respiratory Syndrome (SARS) presents a challenge for Public Health communicators. With a story changing by the hour, outbreaks in more than 40 countries, constant coverage and public fear,… Continued

Three months ago, Lindsley Lowell found herself faced with a challenge. As president of the Place L.A. agency, she had been working with manufacturer Health Asure for more than a year on various promotions. Now… Continued

CMP Media LLC 600 Harrison St. San Francisco, CA 94107 415.947.6000 http://www.networkmagazine.com For gear heads who scramble around the office putting out all those computer fires, graduation often means a gig managing the technical support… Continued

When PR execs contact Crain’s BtoB senior reporter Carol Krol, they better make sure their pitches are straight and on the inside — lest they get a dose of their own medicine. That’s because Krol… Continued