Nabbing the ‘Smartest People’

We were impressed with a press release that hit our desk the other day from Vocus and it serves as a positive follow-up to our April 28th article on the prevalence of poorly
written press releases. Vocus' headline grabbed us (and it wasn't false advertising either): "The Smartest People Select Vocus Public Relations." The announcement was about
American Mensa, "representing the nation's top minds," choosing Vocus software for their communications. If the smartest folks in the world are selecting Vocus, then the reasoning
goes that you should too. Smart stuff. But the pressure's on....