Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued
Archive: May 2003
Media Metrics
May 5th, 2003 by PRNEWSSure, the Internet offers a treasure trove of alternative news Web sites. But when a huge story hits, Web users turn to the more traditional media outlets to get their information fix, as this study… Continued
Strategy of the Week
May 5th, 2003 by PRNEWSThey’re still waiting for the punch line at the University of Dayton — and getting tons of press coverage in the process. The story starts last October, when humorist Tim Bete, (http://www.TimBete.com) national marketing director… Continued
Correction & Clarification
May 5th, 2003 by PRNEWSThe “Blueprint” article that ran in the April 28 issue of PR NEWS incorrectly identified Mark Weiner as “Mark Delahaye.” The page 1 cover story on press releases should have included the following contact information:… Continued
PR in place for Iraq Reconstruction…
May 5th, 2003 by PRNEWSIt’s déja vu all over again for Margaret Tutwiler. Tutwiler, who was spokeswoman to former Secretary of State James Baker during the 1991 Gulf War, will run the U.S. government’s PR efforts in post-war Iraq.… Continued
Pace of Change…
May 5th, 2003 by PRNEWSWomen Executives in Public Relations (WEPR) Annual Pacesetters Luncheon, scheduled for May 21, will tackle how business can regain public confidence amid the clamor for better corporate governance. The panel, titled, “Corporate Governance: How Can… Continued
Breathing a little easier at the IABC…
May 5th, 2003 by PRNEWSCiting a drop in the SARS epidemic there, the World Health Organization last week lifted an advisory urging travelers to delay all nonessential travel to Toronto, the site of the IABC’s annual conference June 8-11.… Continued
New Newswire…
May 5th, 2003 by PRNEWSLooking to elbow the increasingly crowded precincts of financial Web sites — and go after the lunch of both Reuters and Bloomberg — a new wire service has been proposed by Pearson PLC and the… Continued
…And Tactics
May 5th, 2003 by PRNEWSConsumers seem to be giving business the benefit of the doubt — for now. For PR pros, there’s a window of opportunity to build trust, loyalty and meaning for the company and/or brand, as opposed… Continued