Archive: December 2002

Whether you’re starting a new role or have been with your organization for years, here’s a strategy sure to advance your career: Make friends with the lawyers. In “Managing PR & Legal Concerns,” a Webinar… Continued

Don’t miss the announcement of the PR Professional of the Year in PR NEWS’ Dec. 16 issue. We’ll profile an agency professional and a corporate professional who have gone above and beyond the call of… Continued

Fleishman-Hillard launches F-H Hispania, a new company with bilingual and bicultural staff in all major U.S. Hispanic markets. Based out of the Miami office of F-H, it will be headed by Rissig Licha, senior partner… Continued

In last week’s issue of PR NEWS, we told you about Children’s National Medical Center’s reactive communications strategy in handling its crisis with BlueCross BlueShield CareFirst. Children’s has asked for a rate increase which it… Continued

United Airlines is taking a savvy approach to communications surrounding its bankruptcy filing, with prominent links from its homepage to information like “Business as Usual,” and “Building a Stronger United.” These links lead to information… Continued

There has been great debate over the years about the concept of career branding and what a brand may or may not do to gain the leverage necessary in a competitive hiring market for communications… Continued

Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer’s 2002 Corporate Marketing and Communication… Continued

Data from the Public Affairs Council’s Corporate Public Affairs Compensation Report shows compensation for public affairs professionals on par with compensation for corporate communications professionals. Top public affairs execs get median compensation of $188,500, according… Continued

Compensation for Corporate Communications Titles Title Median Total Cash Compensation* % Eligible for Short-Term Incentives % Eligible for Long-Term Incentives Vice President, Corporate Communications $183,600 86% 63% Corporate Communications Manager $101,800 86% 48% Media Relations… Continued

The jury’s still out on the ideal organizational structure that will optimize communications. But in general, integrated communications functions that directly report to the most senior levels of the company are key. Companies are considering… Continued