Archive: December 2002

No single set of skills will match the requirements of every PR role, but we found that most senior-level PR pros we asked – from agencies, nonprofits and major corporations – are looking for a… Continued

What you are in PR isn’t always equivalent to what you do. The roles associated with various PR titles vary dramatically from company to company, with the VP of communications at one company responsible for… Continued

Money talks. But in the PR department at Philadelphia-based software company Mindbridge, there are some things that talk even louder. “A lot of our folks, especially on the marketing side, have wanted to work from… Continued

Roberta Carlton waited seven months to fill a position in her PR department before hearing a former colleague was in the market for a new job. Carlton, the director of global PR for software firm… Continued

National Public Relations agency seeks senior healthcare pros. Must have knowledge of pharmaceutical product launches, know FDA regulations. Experience supervising staff and handling new business pitches. Resumes to: [email protected]

One of the major lessons Brigadier General Ronald Rand of the U.S. Air Force took away from the tragedies of Sept. 11: Never leave home without your Blackberry. When he evacuated his office in the… Continued

Don’t miss the chance to join PR NEWS tomorrow as we present “Managing PR & Legal Concerns in a Crisis.” This must-see Webinar, taking place Tuesday, Dec. 10, offers proven strategies and real-life scenarios from… Continued

Fleishman-Hillard launches a homeland security practice drawing on the agency’s experience in biotechnology, technology, public affairs, b-to-b and business-to-government marketing. The practice, based in Washington, D.C., will be headed by retired General Barry McAffrey, and… Continued

Negotiations over a requested increase in rates broke down between Children’s National Medical Center and CareFirst, the Washington, D.C. arm of BlueCross BlueShield on Nov. 1. That evening, CareFirst issued a press release slamming the… Continued

After a boost from record Thanksgiving weekend sales, Wal-Mart found itself in the media spotlight – but not for its booming holiday business. Instead, the retailer is making news for allegedly using fear tactics to… Continued