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Compensation for Corporate Communications Titles
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Title
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Median Total Cash Compensation*
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% Eligible for Short-Term Incentives
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% Eligible for Long-Term Incentives
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| Vice President, Corporate Communications |
$183,600
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86%
|
63%
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| Corporate Communications Manager |
$101,800
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86%
|
48%
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| Media Relations Manager |
$97,200
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83%
|
56%
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| Managing Editor, Creative Services |
$71,600
|
70%
|
28%
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| Public Relations Manager |
$70,300
|
63%
|
29%
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| Writer |
$50,600
|
54%
|
8%
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| Director, Philanthropy |
$120,900
|
92%
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61%
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| Director, Special Events |
$104,500
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78%
|
57%
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| Events Planner |
$49,400
|
48%
|
12%
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| Art Director |
$62,100
|
64%
|
15%
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| Desktop Publisher - Senior |
$43,700
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53%
|
8%
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| Graphic Artist - Associate |
$42,500
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44%
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9%
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* Median total cash compensation includes base salary and annual incentive. |
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Pay Variation by Organization Size for a Corporate Communications Manager
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Total Number of Employees (FTEs)
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Median Total Cash Compensation*
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< 1,000
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$84,000
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1,000<3,500
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$97,500
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3,500<10,000
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$100,500
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> 10,000
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$114,900
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Pay Variation by Industry for a Corporate Communications Manager
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Industry
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Median Total Cash Compensation*
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| Banking/Financial Services |
$100,000
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| Health Care |
$103,400
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| Hospitality/Media/Entertainment |
$91,100
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| Insurance |
$109,100
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| Nondurable Manufacturing |
$101,800
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| Professional Services |
$135,000
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| Retail/Wholesale |
$78,300
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| Utilities |
$109,300
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* Median total cash compensation includes base salary and annual incentive. Source: Mercer Human Resource Consulting, 2002 Corporate Marketing and Communications Compensation Survey |
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Survey Information
The 2002 Corporate Marketing and Communications Compensation Survey, conducted by Mercer Human Resource Consulting, gathered data from 229 mid-sized and large organizations
nationwide on 33 jobs ranging from entry level (such as marketing coordinator and production traffic coordinator) to executive level (such as vice president of corporate
communications and top marketing executive). In addition to traditional marketing and communication jobs in areas like advertising, media relations, graphic design, and market
research, the survey covers jobs in corporate philanthropy and special event management. The 2002 Corporate Marketing and Communications Compensation Survey can be purchased from
Mercer online at imercer.com or by calling 800 333 3070. The cost is $495 for survey participants and $1,485 for organizations that did not participate in the survey.
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Base Salaries for Agency Executives
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Agency Titles
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International (Operations throughout the world; compensation figures for U.S. only)
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Domestic U.S. (Operations exclusively in the U.S.)
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Regional (Operations in a specific region within the U.S.)
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| President/CEO |
$350K - $500K
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$250K - $350K
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$150K - $175K
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| EVP/SVP |
$175K - $275K
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$150K - $225K
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$125K - $150K
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| VP/Group Director |
$125K - $165K
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$100K - $135K
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$90K - $125K
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| Account Supervisor/Account Manager |
$90K - $120K
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$80K - $110K
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$75K - $90K
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| Senior Account Executive |
$75K - $90K
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$60K - $75K
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$45K - $55K
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| Account Executive |
$45K - $65K
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$40K - $55K
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$30K - $45K
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| Assistant Account Executive |
$30k - $45K
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$30K - $40K
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$25K - $35K
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