Archive: December 2002

A company’s reputation has a profound impact on how reporters work with executives and report their stories. According to the 2002 Middleberg/Ross Survey of Media, which surveyed 774 North American business, technology, health and consumer… Continued

It’s the classic PR horror story: the eccentric CEO informs you he wants to be on the cover of TIME before year’s end … or else. And it’s not just a media relations myth, either.… Continued

Part Two of Two As we discovered in the first installment of our advice for event management, advance work is the name of the game in making sure the media are motivated to attend your… Continued