Archive: December 2002

PR NEWS Names Three PR Professionals of the Year

December 23rd, 2002 by

It’s a tradition that goes back more than 50 years, and every year the PR NEWS “PR Professional of the Year” award competition poses a challenge – not for the lack of candidates but for… Continued

Trends & Tactics

December 23rd, 2002 by

Trend: Senior management of U.S. multinational companies is more bearish than ever on the economy. Only 48 percent of senior execs surveyed by PricewaterhouseCoopers’ Management Barometer in the third quarter are optimistic about economic prospects… Continued

Community Cooperation Yields Healthy Results for Newspaper

December 23rd, 2002 by

The New York Daily News has been a long-time sponsor of various community outreach programs. But in 2001, the paper’s leadership realized it needed an initiative that would specifically target its core audience of middle-aged… Continued

Media Insight: GMR Magazine

December 23rd, 2002 by

Ziff Davis Media Game Group 101 Second Street San Francisco, CA 34105 415/547-8000 415/547-8777 (fax) http://www.ziffdavis.com With its newest publication, Ziff Davis Media Game Group aims to reach those among the estimated 20 million video-game… Continued

Media Metrics

December 23rd, 2002 by

It’s tough to say what the most coveted media placements are, but odds are, the pubs whose editorial calendars get the most hits in media databases such as MediaMap’s are probably popular pitching opportunities. Following… Continued

Strategy of the Week

December 23rd, 2002 by

After yet another phone call from “Jane at company X, just calling to see if you got my email last week,” we at PR NEWS are making a few New Year’s resolutions: Don’t take another… Continued

People Moves

December 23rd, 2002 by

Corporate Moves Hughes Electronics Corp. elevates Bob Marsocci to VP of corporate communications. He will retain his position as director of comms for DirecTV Inc., a Hughes subsidiary. Marsocci replaces George Jamison, who was named… Continued

Happy Holidays from PR NEWS!

December 23rd, 2002 by

PR NEWS will not publish on Dec. 30 in honor of the holiday season. Look for us in your mailboxes on Jan. 6 with our traditional Year Ahead issue, including predictions and expert advice for… Continued

Media News

December 23rd, 2002 by

Newsweek launched a new series this month called “Health for Life,” an offshoot of special “Health for Life” editions of the weekly. Newsweek editors will work with Harvard Health Publications and its editor-in-chief Anthony Komaroff… Continued

Long-Term Relationships Are Key To Successful Dealings with Legal

December 23rd, 2002 by

Your ability to work productively with the legal team can make or break your company’s response to any crisis. But the high-stress circumstances surrounding any crisis situation can cause attorneys and PR professionals alike to… Continued