Archive: April 2002

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Focus on Fun in San Francisco

April 15th, 2002 by

The San Francisco Examiner replaces its Sunday edition with an expanded Friday edition, which will include more weekend sports and entertainment information. The editors also will provide more features on people, places and events. For… Continued

Renovation in Store for Architecture

April 15th, 2002 by

Monthly design mag Architecture is making a major shift in focus, from a pure design book to a service title that includes more information on products and services. The change positions the magazine as a… Continued

Kids Surf Away from the Tube

April 15th, 2002 by

Looking to reach the ever-elusive under-21 marketplace? You’d be better off online than on the air, according to a new study from Knowledge Networks/Statistical Research Inc. The study shows one third (33 percent) of kids… Continued

Personal Journal Makes Its Debut

April 15th, 2002 by

The Wall Street Journal unveiled its new look last week, including the debut of Personal Journal, covering investing, travel, health, cars and consumer electronics. Edward Felsenthal, formerly deputy editor of the Weekend Journal, is editor… Continued

Conducting Platinum-Caliber PR?

April 15th, 2002 by

We want to hear about it! PR NEWS has opened entries for the 2002 Platinum PR Awards, one of the industry’s most illustrious honors. Check out our Web site, http://www.PRandMarketing.com, for more information on the… Continued

This Just In…

April 15th, 2002 by

Oprah may have given up on her Book Club, citing fewer and fewer books she feels passionate about endorsing, but literary publicists will have another channel to reach the average American reader. The “Today” show… Continued

Countering the Cold Shoulder: How to Win the Coverage You Deserve

April 15th, 2002 by

Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not been covered in… Continued

New York PR Is On Message to Help the Apple Bounce Back

April 15th, 2002 by

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described “toughest city on earth” suddenly withdrew from the very vibrancy they cherished about Manhattan. “You were sad. You were confused. You… Continued

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April 8th, 2002 by

Wal-Mart, famous for its friendly employees and savvy community relations, caught a little bad press recently when employees at the discount chain’s Geneseo, Ill., store left a 73-year-old woman trapped by a newspaper vending machine… Continued

A Whole New PRSA Online

April 8th, 2002 by

PRSA has unveiled a brand new Web site designed to provide easier access to industry information. The new site includes industry news on the homepage (with regularly updated headlines); news on upcoming conferences, seminars, Webcasts… Continued