Countering the Cold Shoulder: How to Win the Coverage You Deserve

Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not
been covered in a regular magazine feature. The PR professional (and we use the term loosely), accused the editor of ignorance and unleashed an expletive-laced tirade that
resulted in absolutely no coverage for his publication.