Archive: April 2002

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Media Insight: "The People’s Guide to Travel"

April 22nd, 2002 by

Time Warner Cable 27543 Twin Peak San Antonio, TX 78261-2010 830/980-9538 If you’re looking to reach affluent globetrotters over the age of 40, Time Warner Cable has your vehicle. “The People’s Guide to Travel” is… Continued

Media Moves

April 22nd, 2002 by

National News: Matt Bai, national correspondent for Newsweek, leaves in May to join Rolling Stone as national affairs correspondent. Email [email protected]. Sharon Begley, senior editor, leaves to join The Wall Street Journal as science columnist.… Continued

How’d You Get That?

April 22nd, 2002 by

How do you grab journalists’ attention for a restaurant chain’s burger menu during a time when international news and stories of tragedy are garnering the lion’s share of the media’s time? Linhart McClain Finlon’s client,… Continued

Fox’s Class Act?

April 22nd, 2002 by

Fox’s brand identity has never been particularly associated with the word “quality.” But the brand that most folks consider the source for “trash TV” is also viewed as the highest quality cable news network, according… Continued

Publisher Gets Aggressive with Finance Types

April 22nd, 2002 by

AGGRESSIVE Bid, a Web-based publication targeted at Wall Street followers, launches at http://www.aggressivebid.com. The pub includes information on business – money and finance – and pleasure – sports, gambling and sex. Diego Cortes, formerly a… Continued

Building an Empire

April 22nd, 2002 by

Empire NY, a new business title focused on the untold stories of New York businesses, launched last week. The pub is aimed at entrepreneurs and high-level execs with a focus on overlooked companies and detailed… Continued

Enterprising Content

April 22nd, 2002 by

Fawcette Technical Publications, publisher of Java Pro, will produce a one-time print and online magazine, Wireless Enterprise, in June. The magazine is designed to be a roadmap for developers and IT managers charged with purchasing… Continued

Short and Sweet: Pitching to the Web Press

April 22nd, 2002 by

Advertisers may be fleeing. Media companies may be reconsidering their investments. But the one group that has not cooled in its enthusiasm about the Internet is the general public. The Web continues to plunder media… Continued

This Just In…

April 22nd, 2002 by

America’s favorite talk show host/entrepreneur/publisher/ gal pal seems to have lost her Midas touch with the press recently. Between the decision to nix the Bush administration’s proposed tour of Afghanistan’s schools and the announcement that… Continued

U.S. Navy Communications Maintain Maximum Exposure, Minimum Delay

April 22nd, 2002 by

Commander Hal Pittman, public affairs officer for the United States Naval Air Force, U.S. Atlantic Fleet, is a busy man on any given day. Add September’s terrorist attacks, the war in Afghanistan and media coverage… Continued