Oprah may have given up on her Book Club, citing fewer and fewer books she feels passionate about endorsing, but literary publicists will have another channel to reach the
average American reader. The "Today" show will begin touting new, yet-to-be-published fiction and non-fiction writers, starting in June.
Creor Group, a new firm, launches with a focus on rebuilding the beleaguered brands of Silicon Valley. Bob Eminian, an 18-year Valley vet of companies like Samsung and
Advanced Micro Devices, is founder and president.
Leo Burnett Worldwide hires Julie Thompson as SVP, corporate communications, in Chicago. Thompson was worldwide communications director for Fallon Worldwide. She starts at Leo
Burnett May 1.
