New York PR Is On Message to Help the Apple Bounce Back

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described "toughest city on earth" suddenly withdrew from the very vibrancy they cherished
about Manhattan. "You were sad. You were confused. You didn't feel like spending money. You were addicted to the TV set," recalls Melanie Young, president, M. Young
Communications. For the PR pros working with lower Manhattan businesses and rebuilding projects, the task has been to get a city out of its funk. And even though the WTC tragedy
was unique, many of the communications techniques being employed here are applicable to any business or locale in the wake of a crisis.