Strategy of the Week

Are you missing out on an obvious - and cost-free - way to build your database of media and other stakeholder contacts? "From a PR standpoint, there are things that people
should do with their Web sites that they don't," says John Snow, president of Titan Digital Communications (formerly Rand Interactive). Snow recommends building an opt-in
function allowing stakeholders to sign up to receive more information on your company right into the homepage of your site - not just in special areas like the investor relations
or media relations centers.