Archive: August 2001

Need to justify your healthcare PR campaign’s price tag to senior management? Watch for a report due out this fall from the Society for Healthcare Strategy and Market Development on marcom and advertising expenditures at… Continued

Last June, a volunteer participant in a federally funded experiment at Johns Hopkins Asthma and Allergy Center died after inhaling a chemical administered as part of the study. PR NEWS spoke with Hopkins’ Elaine Freeman,… Continued

Recently, in a six-hour span, I read a newspaper article about cholesterol, saw commercials on heartburn and allergy relief, was encouraged to get my vision checked at the mall, and heard about a sleep medication… Continued

In 1999, the American Association of Orthopedic Surgeons’ newly created PR department conducted baseline research to uncover top misconceptions about orthopedic surgeons – and, thereby, identify its top communications goals. The research showed that while… Continued

The Washington Post 1150 15th St., NW Washington, DC 20071-0002 202/334-6000 http://www.washingtonpost.com/health Content/Contacts More than 1.6 million readers include The Washington Post in their daily-recommended news allowance (2.4 million on Sundays), and a hefty percentage… Continued

National News: Jerry Morgan, personal finance writer for Newsday, accepts early retirement. No replacement has been named. For more information regarding his coverage, phone the business desk at 631/843-2020 … Leslie Cauley, deputy technology editor… Continued

Not the Magazine Publishers of America. Despite frequent gloomy predictions about the nasty effects of Web-based news and information on magazine subscriptions, the MPA is looking on the bright side — in the form of… Continued

Technology Marketing Corp. launches Planet PDA magazine, a new daily Web-based pub offering executives the latest information on how to incorporate PDA technology into their computing infrastructure. The company also will hold a Planet PDA… Continued

The healthcare industry offers corporations a wealth of opportunity for valuable nonprofit partnerships — if a pharmaceutical company manufactures a treatment, odds are there’s an association or nonprofit focusing on the disease. But nonprofit organizations… Continued

National News: Sheila Green joins CNET Radio as producer for the East Coast edition of the “Morning Show.” She will book guests, gather and edit news. Call 800/396-6546. Jerry Morris changes position from travel editor… Continued