A Taste Of My Own Medicine

Recently, in a six-hour span, I read a newspaper article about cholesterol, saw commercials on heartburn and allergy relief, was encouraged to get my vision checked at the
mall, and heard about a sleep medication while watching late-night TV. Though I am professionally immersed in the strategic and technical side of drug marketing, this deluge of
information about diseases, therapies, and potential side effects -- received outside the confines of my office -- gave me pause. How are my fellow Americans reacting to this
swell of direct-to-consumer (DTC) communication?