Front End Planning for Successful Nonprofit Partnerships

The healthcare industry offers corporations a wealth of opportunity for valuable nonprofit partnerships -- if a pharmaceutical company manufactures a treatment, odds are
there's an association or nonprofit focusing on the disease. But nonprofit organizations in the healthcare sector are particularly skittish about the potential pitfalls of
partnering with a corporate entity, especially given recent disasters like the 1997 American Medical Association/Sunbeam partnership. That failed relationship resulted in a $10
million settlement for breach of contract when the AMA reneged its endorsement of Sunbeam products, and the situation lives on in a variety of related lawsuits.