Archive: August 2001

Your media relations program may be a success, but does your CEO think so? Mary Kuramoto, U.S. Marketing Mana-ger for Worldinsure US Holdings Ltd., will discuss how to nurture realistic expectations at the PR Strategies… Continued

A hopeful PR practitioner writes, Dear Uncle Paul: In hopes of getting a story placed in the local Riverdale Daily Rapids, I offered the home improvement editor an exclusive story on why my dotcom CEO… Continued

Lawsuits filed against Internet hackers generally don’t play well for big corporations. The company inevitably looks like Goliath, while the smaller defendant is portrayed as a romantic outlaw. But Mattel Interactive really had no choice… Continued

The Wall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The Marketplace section of The Wall Street Journal is arguably some of the most coveted media real estate in the… Continued

Public relations professionals and their counterparts in the investor relations department have, in the past, jealously guarded their respective roles. But in an economy that includes online investors, Regulation FD and, in many cases, dramatically… Continued

The holidays are right around the corner … at least in the publishing world. Pitch your holiday story, products or services to these women’s pubs: Essence Essence Communications Inc. 1500 Broadway, 6th Floor, New York,… Continued

Favorite Haunts is scheduled to launch in October, geared at travelers with paranormal preferences. The magazine covers a variety of upscale destinations – all of which feature the added amenity of a resident ghost. The… Continued

For Wall Street heavies with a sense of humor, TheStreet.com launches “The Five Dumbest Things on Wall Street This Week.” The column, written by K.C. Swanson, covers the most ill advised moves taken by companies,… Continued

Time, Inc. will revive Life for the second time since it originally folded in 1972, this time as a “bookazine.” Life will publish eight times in 2002, ad-free. Time Senior Editor Robert Sullivan will cover… Continued

Editors at New York Magazine are building on the success of their wildly popular Best Doctors issue with the launch of “Strong Medicine,” a new medical column that will cover the ever-changing world of healthcare… Continued