Not the Magazine Publishers of America. Despite frequent gloomy predictions about the nasty effects of Web-based news and information on magazine subscriptions, the MPA is
looking on the bright side -- in the form of a recent study of leisure time. Their study, conducted by Bear, Stearns & Co. and Yesawich, Pepperdine & Brown, of more than
1,000 adults, found that reading ranked high on America's list of favorite leisure activities. The study projects that the amount of time people spend reading will increase by 30%
over the next two years - a respectable lead over the craftily worded "working" on a computer, which is projected to rise only 21%.
(Russell Sherman, Bear, Stearns & Co., [email protected])