Archive: May 2001

Not according to environmental leaders and their PR counselors who have referred to the GOP as Gas, Oil and Plutonium ever since the Bush Administration unveiled its energy policy last week. Enviros claim that the… Continued

It’s the end of the road for a century-long partnership between Bridgestone/Firestone and Ford Motor Company. Bridgestone CEO John T. Lampe announced, “the basic foundation of our relationship has been seriously eroded.” He cited a… Continued

Who has replaced Walter Cronkite as the most trusted man in America? NBC newsman Tom Brokaw, according to a viewer survey released by the Council of Public Relations Firms. Twelve hundred respondents ranked ABC’s Peter… Continued

The 2001 Counselors Academy Spring Leadership Conference, held earlier this month, focused on the growing gulf between PR philosophy and the industry’s typical day-to-day chaos, according to Chair Deborah Radman. “We have to remind ourselves… Continued

Ironically enough, this email came to us from the PR director of a publicly held technology company: “…I’ve been trying to get management to back a redesign of our Web site for several months. I… Continued

Online communications is one of the hottest yet least defined areas of public relations today. PR NEWS spoke to two leading online communicators to get answers to some of the toughest questions PR pros face… Continued

Use the following tip list of resources to pump new life into your PR operations. Could be especially useful if you, like many of your peers, are coping with fewer resources, both fiscal and human.… Continued

Editor’s Note: Mike Spataro will conduct a “High-Tech 101” interactive lab at the PR NEWS Strategic Online Communications Seminar, June 15 in Boston. For the complete agenda, visit http://www.PRandMarketing.com. Online communication has many virtues, not… Continued

TrendWatch is a bi-monthly column in which Delahaye Medialink consultants share industry trends, insights and observations in the spirit of fostering continued communications. This TrendWatch column on PR measurement and its role in the PR… Continued

Consumer product brands that want to ensure loyal consumer behavior would be well advised to start early and pay attention to youth. A recent USA Today article claims that by age three, most children can… Continued