Archive: May 2001

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A Dynamic Industry In A Turbulent Economy

May 7th, 2001 by

Last month the Council of Public Relations Firms released the first phase of the industry’s revenue documentation, the listing of the largest 25 firms. This month the Council will complete its listing and analysis of… Continued

Controversial Theme Park Brings Protest, Faithful to Florida

May 7th, 2001 by

“You get instant controversy when you do anything in the name of God. Add Jesus Christ and it doubles. Add Israel and the meter goes off the scale,” observes Greg Halteman, director of marketing and… Continued

Media Insight: CBS Radio

May 7th, 2001 by

51 W. 52nd Street New York, NY 10019 212/975-4321 http://www.cbsradio.com If you’re looking for the broadest reach for your story, don’t turn to TV. The radio airwaves are the place to be, says Charlie Kaye,… Continued

Say What?

May 7th, 2001 by

Dial 900-Newsroom. Now we know we’re not the only journalists who fear that the fax machine may one day spew forth a deadly barrage of faxes a la Mt. Vesuvius. Such fear escalated to full-scale… Continued

Media Moves

May 7th, 2001 by

In National News: Andrea Thompson, former local TV reporter and actress on “NYPD Blue” joins CNN “Headline News” as anchor in June, tel: 404/827-2611 … Crayton Harrison shifts from technology reporter to business reporter with… Continued

$25 for Your Thoughts

May 7th, 2001 by

Tell us about the role the Internet plays in your day-to-day life as a communicator and we’ll give you $25 toward your PRNEWS seminar registration. Watch for a survey in next week’s PR NEWS, from… Continued

Streaming Media Slows to a Trickle

May 7th, 2001 by

PRN reported April 16 that radio stations nationwide are pulling the plug on Web streaming because of contractual problems with on-air talent (an AFTRA agreement pays them three times their usual fees when they appear… Continued

E-Newsletters Expand

May 7th, 2001 by

Email newsletters are great for driving traffic to companion Web sites of print magazines, according to a survey conducted by Clientize for Folio magazine. More than 41% of the Folio 500 operate e-newsletters. The survey… Continued

Soccer Stars Embrace PR To Give League Launch a Good Kick

May 7th, 2001 by

Launching a national sports franchise in an over-saturated entertainment market is one venture many seasoned PR counselors might dismiss as career suicide. The latest poster child for sports PR gone awry is the XFL, which… Continued