Archive: May 2001

IThis week we offer two mini case studies that exemplify how cross-functional measurement tactics can be leveraged to yield long-term results. Case One: Chemical Manufacturer Forges Good Neighbor Policy Chemical giant Rohm and Hass conducts… Continued

1729 H Street Washington, DC 20006 202/887-6400 http://www.Kiplinger.com Kiplinger.com, companion site to the venerable Kiplinger Personal Finance magazine, is positioning itself as the online resource for the most fiscally responsible Web surfers. Their core audience… Continued

National News: “20/20” correspondent Sylvia Chase leaves ABC. No replacement yet named. 212/436-2020 … Lynne Russell, CNN “Headline News” anchor, leaves for personal reasons. No replacement yet named. 404/827-2611 … Charlene Oldham shifts focus at… Continued

Some magazine editors celebrate Christmas in July says Amy Bernhard who is getting the word out early about “The Gift List for Holiday,” a comprehensive editorial calendar that targets editors who produce holiday-themed publications. Bernhard,… Continued

Come September, keep an eye on The New York Times. Many media industry insiders predict there could be big changes when Howell Raines, currently the editor of the editorial page, takes over as executive editor… Continued

It wasn’t so long ago that the definition of PR measurement hinged on pounds of clips or, worse yet, “going on a hunch.” But the industry’s evolution from rote publicity toward integrated communications programs places… Continued

Adweek’s MC magazine is refreshing its image, shedding its former title in favor of a more direct deignation. Its new name, Technology Marketing, will more accurately reflect the monthly pub’s expanded editorial focus on marketing… Continued

Evidently, New Hampshire news is even slower than we suspected. The Boston Globe is eliminating its New Hampshire Weekly, a section of the Sunday edition devoted to news and information for inhabitants of the Granite… Continued

Men’s trade fashion magazine DNR is relaunching with a new design and logo, scaling back its publishing schedule to once a week. A companion Web site, dnrnews.com, will track breaking news and add complementary content.… Continued

Beginning in its July issue, Movieline magazine will provide its readers – who are presumably already on entertainment overload – with one more amusing diversion. The magazine will link editorial and ads to related Web… Continued