The 2001 Counselors Academy Spring Leadership Conference, held earlier this month, focused on the growing gulf between PR philosophy and the industry's typical day-to-day
chaos, according to Chair Deborah Radman. "We have to remind ourselves that we are storytellers in our own right and have been appealing to the hearts and minds of people for
centuries." To remind attendees of PR's creative nature, the Academy brought in Opalanga Pugh, a traditional African storyteller who also counsels CEOs worldwide.
(Deborah Radman, [email protected])