Talking Strategy With Online Pros

Online communications is one of the hottest yet least defined areas of public relations today. PR NEWS spoke to two leading online communicators to get answers to some of the
toughest questions PR pros face in shaping online PR strategies: Kay Bransford (KB), Vice President, Marketing, Vocus; and Alisa Fogelman-Beyer (AFB), Senior Managing Director and
Practice Leader, Technology Practice, Hill and Knowlton, Washington, DC.