Archive: January 2001

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Happy Meal Literacy Campaign Serves Up a Different Kind of Prize

January 8th, 2001 by

Book Case Corporate philanthropy is a noble endeavor – but you don’t get extra credit if no one knows you’re doing it. McDonald’s owners in the New York Tri-State area supported local reading initiatives for… Continued

Treat Your Speaker Like a Puppet and Your Speech Will Sound Like Wood

January 8th, 2001 by

Eric McErlain Public speaking has always been one of the leading causes of anxiety among corporate executives, but it’s a phobia every CEO needs to overcome to be an effective communicator and leader. Add a… Continued

Media HotSheet

January 1st, 2001 by

hot.dots magazine 2100 Lakeshore Dr. Birmingham, AL 35209 205/877-6000 http://www.hotdots.com What shopaholics do in the privacy of their own homes is Southern Progress Corp’s business. On November 6, the publishers of Cooking Light, Southern Living… Continued

Say What?

January 1st, 2001 by

The world is not with us, media hounds. The PR community may be scrambling to get with the Web program, but the proverbial “Average American” continues to complacently chew her cud in front of the… Continued

Media Moves

January 1st, 2001 by

Washington editor William Pesek leaves Barron’s to join Bloomberg as Tokyo correspondent. Jennifer Ablan takes over the Current Yield column at Barron’s. Email press releases to assistant managing editor Randall Forsyth. [email protected]…Russ Mitchell is promoted… Continued

On the Record

January 1st, 2001 by

Same Battle, New Year. What perils await media relations pros pitching techware in 2001? Same old same old, says Deborah Branscum, contributing editor to Newsweek and contributor to Fortune.com’s “Valley Talk” column: “At the BUZZ… Continued

Resources

January 1st, 2001 by

Mini-Media. Want a handy media resource that fits in the palm of your hand? Media Distribution Services isn’t exactly shelling out free PDAs (Santa wasn’t that generous this year), but the company is offering its… Continued

Hotline

January 1st, 2001 by

Post Party-um Depression. We’re wagering that the Webzine Well and Healthy Woman (http://www.whwmag.com) may be experiencing heavier traffic this month as holiday revelers sober up and are converted to remorseful fitness zealots. Launched in October… Continued

A 2001 New Year’s Resolution for Communicators: Go Digital or Die

January 1st, 2001 by

E-tailers are reeling from a scrawnier than expected holiday sales season, dotcoms continue to drown in droves and online publications are ringing in the New Year with pink slips (RedHerring.com just purged its staff a… Continued

Vile? Tasteful? Edible? We Love It! Journalists Rate Holiday Schwag

January 1st, 2001 by

Let’s face it. Journalists can be an ungrateful lot. Perhaps you scrounged up your last remaining budget peso of 2000 to send your most treasured media contacts a small token of your love this holiday… Continued