Vile? Tasteful? Edible? We Love It! Journalists Rate Holiday Schwag

Let's face it. Journalists can be an ungrateful lot. Perhaps you scrounged up your last remaining budget peso of 2000 to send your most treasured media contacts a small token of your love this
holiday season. But if the gift was perceived as trite, useless, excessively self-serving or lame (as in overstocked crapola you couldn't move off the shelves...or better yet, packages that arrived
postage-due) your promotional investment probably did little more than open your company up to scrutiny and ridicule.