Same Battle, New Year. What perils await media relations pros pitching techware in 2001? Same old same old, says Deborah Branscum, contributing editor to Newsweek and contributor to
Fortune.com's "Valley Talk" column:
"At the BUZZ 2000 conference last July, John Markoff of The New York Times told a room full of PR professionals that his job was just as much about protecting readers from [PR messages] as it
was deciding what to write. Getting past skeptical reporters has always been a challenge and it may be an even greater one in the coming year as our national infatuation with all things Internet wears
off."
Want a journalist's-eye view of the volatile tech landscape and PR's place in it? Check out Branscum's rolling commentary - along with a buffet of tough-to-swallow (albeit sinus-clearing) newsgroup
links - at http://buzz. weblogs.com.