Will Video Kill the PR Star? Streaming Media Guru Forecasts Visual Future

While text-based media such as email and Web sites have become standard tools in the PR arsenal, only 15% of counselors are Webcasting, according to the latest research by
PR NEWS and Edelman's StrategyOne. One reason the industry may be slow to adapt, posits Medialink president Laurence Moskowitz, is that its practitioners harbor an innate
aversion to video - a tendency that could become problematic as multimedia technologies proliferate. We asked Moskowitz to describe the digital communications landscape of the
near future and PR's role in it: