Archive: October 2000

Like it or not, direct-to-consumer (DTC) advertising of prescription drugs is here to stay. Although various factions within the healthcare industry have contradictory views about its benefits or harm, DTC is a successful strategy that… Continued

American Medical News Tanya Albert joins as reporter covering litigation, fraud and antitrust issues for the Professional Issues section. E-mail at [email protected]. Healthcare Review Healthcare Review has moved offices. They are now located at Millyard… Continued

Working Mother Magazine 135 West 50th St. New York, NY 10020 Working Mother Magazine recently cleaned house with its acquisition of Lisa Benenson, who joined as editor-in-chief from Good Housekeeping. Benenson, who has hired a… Continued

Corporate Salaries (Corporate Salary Averages by Title, Company Size and Industry) POSITION Large Cos. Medium Cos. Small Cos. Senior Vice President Consumer Products $252,121 $177,189 $139,100 Industrial/Manufacturing $190,995 $153,300 $112,050 Healthcare $320,120 $221,490 $168,850 Financial… Continued

PR executive salaries in both corporate and agency circles continue to rise in 2000, although the rate of growth has leveled off at a steady 6%, compared with last year’s inflationary 10% increases, largely fueled… Continued

URLs, URLs, URLs. They’re on Frisbees, mouse pads, coffee mugs, and even condoms. Condoms? That’s right. In the low-taste, lowbrow and lowdown competition for Web mindshare, companies will slap dotcom address on just about anything… Continued

Flare.com Rogers Media Publishing Ltd. 777 Bay Street, 7th Floor Toronto, Ontario M5W 1A7 416/596-5000 This is one of the 10 most popular fashion and beauty Web pages, according to Yahoo! And it’s Canada-centric. Web… Continued

Unfortunately, the Letterman-esque email pitch that counselor Mike Houghton sent to our sister pub, Wireless Data News, didn’t exactly hit its mark (our colleagues didn’t attend the news conference he was promoting). Nevertheless, we thought… Continued

David Haselkorn joins Fortune as reporter. He’ll be administrating the Fortune 500 and e-50 indexes for Fortune.com, among other duties. 212/522- 2058. Matthew Boyle, formerly with PR Week, joins as a general assignment reporter. [email protected]…Bonnie… Continued

More Fashionable. FHM Magazine announces the launch of FHM Collections, a semiannual magazine devoted entirely to men’s fashion. The first issue is slated for March 2001. FHM fashion director Antony Wright also will play a… Continued