Unfortunately, the Letterman-esque email pitch that counselor Mike Houghton sent to our sister pub, Wireless Data News, didn't exactly hit its mark (our colleagues didn't
attend the news conference he was promoting). Nevertheless, we thought his approach deserved an "A" for artistic effort. Houghton's email started off listing the top five reasons
journalists most often give for skipping a convention news conference...
5. Received 500 calls, 200 faxes, 100 emails, six posters, 12 postcards, four engraved invitations, one Frisbee...still don't know what the product does.
4. It's a religious thing. I'd rather go to Hell.
3. Terrorized by overhead projector as a young child.
2. Uncontrollable fear of having eye poked out by laser pointer.
1. I could see the PR guy's lips moving.
Houghton then went on to explain - using yet another "top 5 reasons" list - why it would be in our colleagues' best interest to attend the briefing sponsored by his client,
Invertix Corp., at the CTIA Wireless Conference, held last week in Santa Clara...
2. Find out how IM-Anywhere's 100% permission-based system protects wireless subscribers... [Yada yada yada.]
"And the number one reason to attend the news conference, stop by Invertix Booth #1149, and meet with them is...
1. If you don't, they will shoot my dog.
Mike, are you sure that's a client worth wagging your tail for?