In his book, Emotional Branding: The New Paradigm for Connecting Brands to People (Allworth Press) author Marc Gobé describes what differentiates Wal-Mart from Kmart, and Apple from Compaq. “Not all brands are created equal,” he… Continued
Archive: October 2000
Wormhole to the Big Picture
October 30th, 2000 by PRNEWSWhat does the future hold for the communications business? Consumers will be paid to watch or hear advertising, the U.S. Postal Service will give everyone in America an email address, and every corporation will employ… Continued
Online Crises Instill Fear in Corporate Hearts, But Plans Are Slow to Follow
October 30th, 2000 by PRNEWSWhen GE announced its intended $45 billion acquisition of Honeywell last week, the morning-after buzz on the Yahoo! Finance message board was frenetic. Comments and speculations were popping up faster than mushrooms after a heavy… Continued
Usando Mercadeo Multirracial En Los Estados Unidos Para Destacar Productos En América Latina
October 26th, 2000 by PRNEWS¿Puede una semilla plantada en Miami o Nueva York brotar en el Caribe? ¿O, puede una semilla sembrada en Los Angeles o San Antonio crecer en México? Claro que si – en el mundo del… Continued
Using Diversity Marketing In The U.S. To Create Product Awareness In Latin America
October 26th, 2000 by PRNEWSCan a seed sown in Miami or New York take root in the Caribbean? Can one planted in Los Angeles or San Antonio grow throughout Mexico? Absolutely – in the world of healthcare marketing. An… Continued
Marcom Campaign Positions Ketchup As More Than A Condiment
October 26th, 2000 by PRNEWSA Case Of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued
M&As Are Good For Organizations
October 26th, 2000 by PRNEWSMost companies consider their most significant merger integration in the last decade to be a success, even if there were people conflicts and downsizing issues. That’s one of the conclusions in a report issued by… Continued
PR Creates Web Traffic,Survey Finds
October 26th, 2000 by PRNEWSPR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site traffic, and 57% say PR is… Continued
AHCA Looks For Answers On Health Disparities
October 26th, 2000 by PRNEWSThe Agency for Health Care Administration (AHCA) and the Comprehensive Health Information Systems Advisory Council (CHIS) will conduct a survey of Florida healthcare organizations regarding education and outreach activities that address racial/ethnic and gender health… Continued
Group Tries To Refocus Healthcare Debate
October 26th, 2000 by PRNEWSThe looming healthcare crisis is due more to the successes than the failures of the healthcare system, according to a new study by The Forbes Group, a Virginia-based research and consulting firm. The focus of… Continued