Archive: October 2000

In his book, Emotional Branding: The New Paradigm for Connecting Brands to People (Allworth Press) author Marc Gobé describes what differentiates Wal-Mart from Kmart, and Apple from Compaq. “Not all brands are created equal,” he… Continued

What does the future hold for the communications business? Consumers will be paid to watch or hear advertising, the U.S. Postal Service will give everyone in America an email address, and every corporation will employ… Continued

When GE announced its intended $45 billion acquisition of Honeywell last week, the morning-after buzz on the Yahoo! Finance message board was frenetic. Comments and speculations were popping up faster than mushrooms after a heavy… Continued

¿Puede una semilla plantada en Miami o Nueva York brotar en el Caribe? ¿O, puede una semilla sembrada en Los Angeles o San Antonio crecer en México? Claro que si – en el mundo del… Continued

Can a seed sown in Miami or New York take root in the Caribbean? Can one planted in Los Angeles or San Antonio grow throughout Mexico? Absolutely – in the world of healthcare marketing. An… Continued

A Case Of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued

Most companies consider their most significant merger integration in the last decade to be a success, even if there were people conflicts and downsizing issues. That’s one of the conclusions in a report issued by… Continued

PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site traffic, and 57% say PR is… Continued

The Agency for Health Care Administration (AHCA) and the Comprehensive Health Information Systems Advisory Council (CHIS) will conduct a survey of Florida healthcare organizations regarding education and outreach activities that address racial/ethnic and gender health… Continued

The looming healthcare crisis is due more to the successes than the failures of the healthcare system, according to a new study by The Forbes Group, a Virginia-based research and consulting firm. The focus of… Continued