Archive: October 2000

This Just In…

October 30th, 2000 by

From the conference floor: PRSA president and COO Ray Gaulke shifts role and will now handle fundraising efforts for the PRSA Foundation and its public service initiative, K.I.D.S. The society hopes to name a new… Continued

Online Crises Instill Fear in Corporate Hearts, But Plans Are Slow to Follow

October 30th, 2000 by

When GE announced its intended $45 billion acquisition of Honeywell last week, the morning-after buzz on the Yahoo! Finance message board was frenetic. Comments and speculations were popping up faster than mushrooms after a heavy… Continued

Single, But Not Alone

October 30th, 2000 by

A 1999 cover story in Fast Company highlighted a major transition in the business world toward a “Free Agent Nation.” Several developments at last week’s PRSA World Public Relations Congress in Chicago prove that the… Continued

Courting the Campus Elite: What You Should Know About College Recruiting

October 30th, 2000 by

Having been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for the Council of Public Relations… Continued

New Twist on Old Campaign Makes Brand Stick with Journalists

October 30th, 2000 by

The Case: A Sticky Situation What editor would want to cover Scotch tape? That would be like reporting on tap water or rocks: it’s already a fact of life. Yet 3M Corp. hoped for coverage… Continued

Coffee Talk

October 30th, 2000 by

Hoping to get one of those highly coveted placements on the morning shows? There’s always the option du jour – dress up as an animal mascot or giant mushroom, slap on a sandwich board touting… Continued

Hotline

October 30th, 2000 by

Boo. With luck, this week’s relaunch of the fashion portal Boo.com won’t be as scary as its first go-round. (After four postponements, the site crawled into existence in November 1999, but by May 2000 was… Continued

Ringer Emerges on PR Measurement Field; Challenges Comfortable Players

October 30th, 2000 by

CHICAGO – “In the next 500 days, a company not currently in your field will introduce a product that’s better than yours,” futurist Watts Wacker predicted in his keynote address at PRSA’s Public Relations World… Continued

Bookmark It

October 30th, 2000 by

If the word “crisis” appears in your job description, you’ll want to keep an eye on these Web sites: PlanetFeedback.com. Founded by a former P&G marketing manager, the site harvests comments and complaints about specific… Continued

Editors’ Note

October 30th, 2000 by

Please join us Tuesday November 14 in New York City for PR NEWS Seminars’ “Best Practices in PR Measurement.” Hear from leading measurement experts on the topics most important to your communications efforts. All PR… Continued