Archive: September 2000

University Web Site Captures Alumni Pride with Customized Content

September 11th, 2000 by

The Case When the University of Dayton surveyed its alumni to gauge how they’d like to get school news and events, the communications department found it was time to develop interactive online strategies for reaching… Continued

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September 11th, 2000 by

PR NEWS is, of course, a wildly influential publication. Nevertheless, we were caught off guard when a 16-year-old girl emailed us with a request to help her get “meet and greet” passes for an upcoming… Continued

Say Goodbye to Brochure-Ware: Edutainment Drives Online PR

September 11th, 2000 by

If visitors to your Web site are having fun while they’re learning about your company, does it still count as education? Edutainment sites offer the PR department an opportunity to build relationships and reputation by… Continued

JobTracker

September 11th, 2000 by

BBK Communications seeks Publicist Leading healthcare communications agency is seeking a public relations practitioner with 2-3 years of public relations experience, preferably with knowledge of the health and medical industries. Strong media relations abilities and… Continued

Get Ready for the Regulation FD Shakedown Cruise

September 11th, 2000 by

Second of two parts With the implementation of the Securities and Exchange Commission’s Regulation “Fair Disclosure” (FD) just six weeks away, companies and analysts are still befuddled about its effect on their external communications. The… Continued

Technology and Globalization Add Headaches

September 11th, 2000 by

This month we’re looking at two crises that may act as symbols for the crisis of the 21st century. Both are global, both cause us to reexamine the role of the media, and both are… Continued

Privacy as PR

September 11th, 2000 by

When Amazon.com announced last week that it was changing its privacy policy, there was one interesting oversight in the press release – no explanation of what the change was. PR NEWS contacted the company’s media… Continued

PR Firm Stays Mom-Friendly

September 11th, 2000 by

Benjamin Group/BSMG Worldwide is the only PR firm – and one of the smallest, with about 100 employees – to be named one of the “100 Best Companies for Working Mothers” by Working Mother magazine.… Continued

Innovation as Competitive Edge

September 11th, 2000 by

A new research program to identify leading-edge innovations and the individuals and companies making them will track emerging companies, their business models and their growth. “The Contenders: Emerging Services Innovators,” from IDC, will look for… Continued

IR Classes Announced

September 11th, 2000 by

If you feel left out of the back-to-school frenzy, consider these programs. The National Investor Relations Institute/New York is offering three continuing ed courses for IR professionals this fall, in partnership with two local universities.… Continued