Archive: September 2000

Research On The Cheap: Practical Ways to Get Market Insights

September 28th, 2000 by

Healthcare marketers and PR professionals have come to realize that in today’s quickly changing environment solid audience research is an invaluable tool – both in developing effective marketing campaigns and in managing reputations and issues.… Continued

Physicians No Longer in Online Denial; Web Site Realities Set In

September 28th, 2000 by

Ever-increasing consumer demand for reliable online health information is transforming physicians from Web wallflowers into Internet-savvy communicators. Within the last year, the number of physicians with Web sites for their practices has doubled to more… Continued

Calling Cards Used for Breast Cancer Support

September 28th, 2000 by

Recognizing the need for recently diagnosed breast cancer patients to talk to family, friends and healthcare experts for advice and support, Aventis Pharmaceuticals made calling cards a core component of its outreach program for National… Continued

Agency Gets Second Shot at Being Tenet’s Top PR Choice

September 28th, 2000 by

The Win Sometimes, in those rare moments, when you believe your agency has done a particularly impressive job of acing a new business presentation, your instincts prove to be way off. LevLane Advertising/Public Relations/Interactive had… Continued

Medical Report Bugs Media about Taking Allergies Seriously

September 28th, 2000 by

Although allergic disorders afflict 50 million Americans, allergies are often shrugged off as seasonal nuisances that aren’t serious enough to warrant physician attention. Last year, a first-ever national consensus report on proper allergy management spearheaded… Continued

Surfers Flock to Health Sites

September 28th, 2000 by

Health and medical Web sites continue to win popularity contests among home surfers, with more than 60% saying they visited a health site in the past year, according to a recent PD Data Online survey.… Continued

Americans Don’t Understand Prostate Disease

September 28th, 2000 by

Most Americans are clueless about what prostatis is. Surprisingly, of those who claim to be knowledgeable, 16% believe that the condition can affect both men and women. In response to this bleak awareness, the American… Continued

Wellness Most Defines Good Health

September 28th, 2000 by

Increasingly, Americans are turning to nutritional supplements and holistic views to maintain good health, often at the costs of exercising and eating a nutritional diet, according to a recent Wirthlin Worldwide national survey. But there… Continued

Promoting the Big Picture of Clinical Research when a Crisis Hits

September 28th, 2000 by

When a research crisis occurs, even if it’s not in your backyard, healthcare marketers can do more damage control. A few high-profile disasters that the research industry has yet to rebound from offer such opportunity:… Continued

Mark Your Calendar

September 28th, 2000 by

October 3-4 World Research Group’s E-Health Content, Commerce & Community Summit. Chicago. 800/647-7600. http://www.worldrg.com. October 4-6 Wisconsin Health Care Public Relations & Marketing Society’s Energize & Advance Your Career conference. LaCrosse, WI. 414/649-6557. October 16-17… Continued