Archive: March 2000

With the unlimited space of the Web, one would think getting listed on an Internet directory would be as easy as sending an email, highlighting your key words, and politely waiting for your company to… Continued

Whether it’s to hear how customers react to a new product, to check employees’ pulse after an internal crisis, or to gauge community opinion of pending legislation, surveying can be a PR person’s best friend.… Continued

Steven J. Harris VP Communications General Motors Corp. Detroit 313/667-3532 [email protected] History: Graduated from University of Southern California (B.A., journalism) in 1967 and entered the automotive biz immediately. Held various PR posts at GM and… Continued

We, the trade media, interrupt this publication to announce that we’re having an identity crisis. First, the Web’s “Content is King” mantra made it kosher for corporations to compete alongside traditional publishers online as content… Continued

Erin Arvedlund joins Barron’s to write “The Striking Price” column, which focuses on derivatives and Wall Street. [email protected]…Janet Rae-Dupree leaves BusinessWeek to join U.S. News as senior editor. She will cover personal technology for the… Continued

Computer Economics Report. Interested in stories on supply chain technology, online customer service, converging technologies, and wireless data applications. Deadline: April 3. Contact: Adam Harriss, research analyst. 760/438-7457; fax:760/431-1126; [email protected]. Best Approach: Email first, then… Continued

Press in the Flesh. Journalists in the magazine and newspaper industries hold increasingly different views on what they consider “normal practice” when dealing with an unknown source, according to the latest Middleberg/Ross Print Media in… Continued

Media Galore. Can’t locate that new magazine title? Need to research a vertical market? MediaFinder.com (Oxbridge Communications) offers an online database containing more than 100,000 publications. Publist.com (Ulrich’s International Periodical Directory) offers a similar deal.… Continued

Goal! Recently acquired by Scholastic, Soccer Jr. Magazine is looking for product pitches. The bimonthly book, with 100,000 paid subscribers (which Scholastic hopes to double within a year), devotes nearly a third of its pages… Continued

Update. As we promised (PRN, Feb. 14) MH-17, Rodale’s health/lifestyle magazine for boys 13-17, is ready to be pitched. But don’t send email. Editor and pitch catcher Jeff Csatari already has too much in his… Continued