Custom-Published Magazines Anchor Stakeholder Trust in Corporate Brands

We, the trade media, interrupt this publication to announce that we're having an identity crisis. First, the Web's "Content is King" mantra made it kosher for corporations to
compete alongside traditional publishers online as content purveyors. Now many of the same companies that scored points on the Internet trust-o-meter are launching print
publications to tighten their bonds with key stakeholders. And their PR teams are often the ones shaping editorial strategy.