Archive: March 2000

That’s Life. Nailing the lid on the coffin of general interest magazines, Time Inc. will pull the plug on Life magazine, its venerable 64-year-old title, this May. The Life name will continue to brand special… Continued

The Dow isn’t the only place traditional brands are sliding. The latest index compiled by Corporate Branding LLC reports that businesses like Anheuser-Busch and Boeing lost brand power last year, while unknowns like Praxair and… Continued

PR professionals sometimes go to great lengths to impress the media. And don’t think reporters don’t appreciate a good wooing. From gifts to junkets to love offerings, journalists remember the companies and PR counselors who… Continued

Funny how the slip of a mouse can create a roar. TWA’s weekly “Dot Com Deals” newsletter, which shoots subscribers bargain basement info on airfares, offered its readers a bonus in a recent publication -… Continued

Talk about developing an event intended for a specific niche. Geek Pride, a festival sponsored by Andover.net and Switchouse, is calling for all pocket-protecting, eyeglass- wearing nerds to gather in Boston for April Fool’s Day… Continued

The Brennan Center at the New York University School of Law hires DC-based Kamber Group to write and design its annual report…Dial Corp. retains Creative Media Marketing (CMM) to head publicity efforts for its Freeman… Continued

Attention tchotchke lovers…Impact Media, Inc. manufactures custom-cut CDs in a variety of shapes, ranging in likeness from pickles to lizards to the state of Texas. “We can cut them into any shape, as long as… Continued

The trouble with fax machines – aside from the fact that most faxes get lost in the newsroom like socks in the dryer – is that they sometimes run out of toner. This is what… Continued

Sure, your employees smile when they pass you in the halls. But what are they really saying about your company as they’re typing away at their keyboards? Visit the online watercooler at the career Web… Continued

European chemical companies rank internal communications and community relations programs highest among their PR priorities, according to research conducted by Edelman PR Worldwide. The agency’s Reputation Management European Benchmark Study (conducted in partnership with University… Continued