Archive: March 2000

The University of Rochester School of Medicine is calling for hospitals, physician offices and prenatal clinics to toss all advertisements and promotional materials for infant feeding formulas. Citing a recent study conducted at the university,… Continued

A growing number of corporate executives are leading unhealthy lifestyles and flirting dangerously with heart disease, according to a study presented last month at the Corporate Health Summit 2000 conference in Lake Buena Vista, Fla.… Continued

Magic Johnson recently lent his celebrity and support to a new AIDS magazine, published by the AIDS Healthcare Foundation (AHF), that will launch this summer. The promotional campaign occurred last month at Magic Johnson’s NBA… Continued

Disease management programs are evolving at a lightening pace. Last year, 97% of staff-model HMOs were likely to implement disease management programs, followed by 92.9% of group-model HMOs and 88.7% of network-model HMOs. To get… Continued

To allow existing and potential patients to test-drive its medical services, Sentara Healthcare recently launched a direct mail campaign of CD-ROMs to 33,000 area households. The CD-ROM, which was mailed in late January, educates consumers… Continued

Encouraged by declining rates of teen pregnancy and increased interest in abstinence, Pennsylvania’s department of health recently launched a “straight talk” campaign reminding parents to promote teen abstinence. Launched last month in the Johnstown and… Continued

Recent statistics on climbing obesity rates fly in the face of public health efforts and advertising campaigns that promote fitness and health-conscious diets. But much of the diet information reported in the media is confusing.… Continued

Makovsky & Company (http://www.makovsky.com) “Best Managed PR Firm in U.S.” and “Top 15 in N.Y. – Inside PR” We’re growing and seeking dynamic, opportunity-hungry PR/IR professionals for several key positions including: Technology – Account Executive… Continued

The information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalist at more than 1,000 consumer and business publications. Internal Moves Pharmaceutical… Continued

PharmaSee Tv 633 S. Federal Hwy, 4th floor Ft. Lauderdale, FL 33301 The one-dimensional image of the neighborhood pharmacist that only fills prescriptions is fast evolving to become a comprehensive resource of healthcare information for… Continued