PharmaSee Tv
633 S. Federal Hwy, 4th floor
Ft. Lauderdale, FL 33301
The one-dimensional image of the neighborhood pharmacist that only fills prescriptions is fast evolving to become a comprehensive resource of healthcare information for the
millions pharmaceutical drug purchasers. Managed care organizations, pharmaceutical manufacturers and hospitals are increasingly relying on pharmacists to play a greater role in
promoting drug compliance and more aggressively contribute to disease management efforts. For these reasons, PharmaSee TV, a retail media network operated by RMS Networks, is an
ideal vehicle for targeting both pharmacists and their millions of customers with educational messages on drug development and cutting-edge medical procedures.
Each month, PharmaSee TV, chooses an organization to spotlight in its broadcast to almost 1,000 pharmacies nationwide. The programs reach 27 million pharmacy customers monthly,
and by the end of the year, it is expected to be aired in 7,000 retail locations, reaching more than 40 million customers.
This month, the network features the American Red Cross in its two-hour block of consumer programming. The programming is divided into 36 to 40 features that range in length
from 60-second wellness tips to three-minute segments on various health developments and trends.
Programs
PharmaSee TV devotes two hours to consumer programming and one-and-a-half hours to professional programming that targets pharmacists.
Producers develop original programs and use video news releases on a wide spectrum of healthcare, from medical studies to recently approved FDA drugs.
Producers /Lead Time
PR Pitches:
Mike Lambert, VP of programming, email: [email protected], phone: 954/769-5299, ext. 206.
Jean-Marie Teti, PR director
email: [email protected]
phone: 954/769-5299
fax: 954/525-4245.
Methods
Email is the best method for pitching the program with story ideas, although phone calls are acceptable for breaking news.
The turn-around on story ideas can be anywhere from daily to weekly.
Comments
For its lengthy features, producers follow a national health calendar to shape story ideas. For instance, since October is National Breast Cancer month, producers will look to
highlight the latest breast cancer research.
There are also opportunities to include call-to-action messages (hotlines and Web sites) within the programs that are aired.