Archive: September 1999

PR NEWS is pleased to introduce an inside peek at measurement trends in some of the nation’s leading Fortune 500 corporations. What follows is exclusive data and analysis relating to measurement practices in corporate communications,… Continued

Measurement can be conducted in thousands of different ways, in hundreds of industries, and in a host of disciplines. PR NEWS gained an eagle-eyed view of the measurement landscape by talking with Edie Fraser, president… Continued

An industry-wide measurement standard for online PR is about as real as the fabled Emperor’s Clothes. Yet PR’s reputation continues to suffer when agencies clutching fists full of client’s promotional dollars are unable to prove… Continued

Need more information on measurement? PR NEWS and Delahaye Medialink are hosting a one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Several of the experts quoted in this… Continued

In an industry that traditionally has had little more than press clips to show for its efforts, measurement is now empowering communicators to spell out their value to CEOs in terms of ROI. A recent… Continued

Daniel J. Edelman, chairman of Edelman Public Relations Worldwide, has been named this year’s Gold Anvil Award winner by PRSA. The award constitutes the society’s highest honor and is presented to a PR practitioner whose… Continued

The bigger the target, the bigger the crisis. This month we’ll look at two crises with far different consequences. Both cases were driven by the inescapable fact that the targets were the largest companies in… Continued

A media tour is a media tour is a media tour. Unless you’re Dave Wellman – in which case a media tour is a chance to drive a big rig. A veteran food marketing editor,… Continued

CNET News.com 150 Chestnut St. San Francisco, CA 94111 Now, even television is seeing "dot-com" crossover. CNET’s new Internet technology show, CNET News.com, kicks off at 4 p.m. EST on CNBC Oct. 2. The show… Continued

Base salaries for public affairs executives in DC don’t stack up to the compensation earned by their counterparts in Fortune 500s around the country. According to a survey conducted by DC-based Hay Management Consultants on… Continued