Archive: September 1999

Apparently corporate Web sites are supposed to appeal to users, not just the CEOs. Individual investors now get to tell companies what they think of their Web sites by participating in an online survey from… Continued

Keeping kids from crying apparently plays well to the public. Johnson & Johnson ranked as the most reputable U.S. company, according to a study by the Reputation Institute. Coca-Cola came in second, followed by computer… Continued

Home Is Where the Benchmark Is Measurement is a tough job, but PR’s gotta do it. And in the vast ocean of communications disciplines and benchmarking strategies, many PR pros are choosing to launch their… Continued

In an era of unprecedented mergers and acquisitions, business start-ups, new product launches, technological innovations and information clutter, branding officially has been promoted from "king" to "executive king." Once a buzzword limited to marketing circles,… Continued

Public Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued

September is National Tortilla Month, according to Ryan Partnership, speaking on behalf of Dallas-based Mission Foods. Shockingly, Mission bills itself as the world’s largest maker of tortillas and wraps. When you’re thinking about creating your… Continued

Oddly enough, actions speak louder than words – even if the words hail from the mouth of a really impressive spokesman – when it comes to a company’s image as a corporate citizen. Americans are… Continued

Companies are still asking for help in recruiting quality PR execs, but they’re finding they can fill out their open board seats on their own. According to a sample taken from the second quarter of… Continued

Following is a partial list of organizations that offer measurement services. A more comprehensive listing of measurement organizations can be found in the new Annual Directory of PR Services, published by PR NEWS (888-707-5814). A&R… Continued

Healthcare PR Measurement Protects Budget Levels Despite Deep Cuts Although PR pros have come a long way in earning executive respect, the need to measure PR’s effectiveness has never been more critical. This is particularly… Continued