Archive: September 1999

Fried Potatoes Dominate Overweight Kids’ Diets

September 30th, 1999 by

Children who are overweight typically stuff themselves with too many french fries and potato chips – the least healthy way of eating this vegetable. Potato chips and fries make up more than one-quarter of the… Continued

Reaching Women Effectively Without Stereotyping Them

September 30th, 1999 by

Your client asks you to develop a program that targets women in their 30s. What type of woman fits this profile? Is she married or single? Is she career-oriented or a housewife? Is she a… Continued

Health Site Gets Personal to Keep Visitors Coming Back

September 30th, 1999 by

Health and wellness Web sites are wildly popular with Internet surfers but the key to holding their fickle attention is innovative personalization. Without it your Web site is destined to a fate of hit-and-run anonymity… Continued

Looking Good For Their Age

September 30th, 1999 by

Chances are if you ask most 30- to 50-year-olds if they look good for their age, the answer will be a confident "Yes!" according to the annual Wrinkle Report on behalf of Renova, an anti-aging… Continued

Reality Check: Y2K Issues to Heat Up In Q4; Ads Don’t Affect Market Share

September 30th, 1999 by

DENVER – The hundreds of healthcare communicators who attended the fourth annual Society of Healthcare Strategy and Market Development conference here this week experienced a thought-provoking reality check. Attendees were challenged to address pressing issues… Continued

Working-Age Women At Highest Risk of Being Uninsured

September 30th, 1999 by

Women ages 18 to 64 are increasingly uninsured, especially those who are younger and unmarried or have low incomes and are less educated, according to a report by the Commonwealth Fund Commission. These trends must… Continued

Medication Errors Are Top Patient Concern

September 30th, 1999 by

As more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued

Charting the Healthcare Marketing Roadmap

September 30th, 1999 by

Effective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued

Protect Your Communications Budgets With PR Measurement and ROI Reports

September 30th, 1999 by

Although executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued

Hire The Best

September 30th, 1999 by

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued