Archive: September 1999

Your client asks you to develop a program that targets women in their 30s. What type of woman fits this profile? Is she married or single? Is she career-oriented or a housewife? Is she a… Continued

Health and wellness Web sites are wildly popular with Internet surfers but the key to holding their fickle attention is innovative personalization. Without it your Web site is destined to a fate of hit-and-run anonymity… Continued

Chances are if you ask most 30- to 50-year-olds if they look good for their age, the answer will be a confident "Yes!" according to the annual Wrinkle Report on behalf of Renova, an anti-aging… Continued

Children who are overweight typically stuff themselves with too many french fries and potato chips – the least healthy way of eating this vegetable. Potato chips and fries make up more than one-quarter of the… Continued

Women ages 18 to 64 are increasingly uninsured, especially those who are younger and unmarried or have low incomes and are less educated, according to a report by the Commonwealth Fund Commission. These trends must… Continued

As more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued

Effective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued

Although executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued