Archive: September 1999

A central theme is emerging from a number of disparate sources, including emails from several colleagues across the U.S., – consumers are increasingly confused by the messages healthcare communicators put out. Consider these recent clips… Continued

If art has healing properties, hospitals and museums make ideal outreach partners. This was the premise that led to Community Medical Center’s Everhart Care program in Scranton, Pa. The program incorporates art classes and activities… Continued

Web Users Want Online Health Benefits Most Internet users (78%) want to manage their insurance benefits online, according to a recent Cyber Dialogue survey. Since 90% of Web surfers have health insurance, the online marketing… Continued

It’s an all too familiar predicament for hospital PR departments – communicating about layoffs while keeping the banner waving for how patient care isn’t being affected by the cuts. Bayfront-St. Anthony’s Health Care in St.… Continued

Now that the industry’s once fast-paced merger trends have slowed down considerably, the real test is just beginning for marketing departments and their reorganization strategies. As of June, the number of healthcare merger transactions had… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

DISCOVERY HEALTH 7700 Wisconsin Avenue Bethesda, MD 20814 Pitching the right story idea to Discovery Health could result in dual coverage on the cable channel and Web site at http://www.discoveryhealth.com. The new 24-hour channel, launched… Continued

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

When healthcare professionals are asked to provide solutions for the disturbing rates of patient noncompliance, "No magic bullet!" is the response that gets extensive mileage. This issue, which exacts an annual $100 billion toll on… Continued