Archive: September 1999

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Media Insight

September 30th, 1999 by

E-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued

Mark Your Calendar

September 30th, 1999 by

October 12 PRSA’s 22nd Annual Chesapeake Conference sponsored by PRSA’s Maryland chapter. Towson, Md. 301/258-9120. October 14-15 Harvard School of Public Health’s Redefining Healthcare conference. Boston. 617/720-9545. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812.… Continued

Trades Show News

September 30th, 1999 by

The buzz on the exhibit floor at the Society for Healthcare Strategy and Market Development last week in Denver focused on the latest market research and Internet tools. Here are the trade show highlights. HealthGate’s… Continued

Choosing the Right Communications Technology

September 30th, 1999 by

Making the right decision on how to present your information has increasingly become complex given the vast array of high-tech communication tools now available. Should you use CD-ROMs, DVDs, still images or online motion videoand… Continued

Ca. Health Plans Collaborate On Y2K Initiatives

September 30th, 1999 by

With less than four months until the New Millennium, the Year 2000 status of more than half of America’s healthcare provider organizations remain unclear, according to the RX2000 Solutions Institute in Minneapolis. To stay on… Continued

Reality Check: Y2K Issues to Heat Up In Q4; Ads Don’t Affect Market Share

September 30th, 1999 by

DENVER – The hundreds of healthcare communicators who attended the fourth annual Society of Healthcare Strategy and Market Development conference here this week experienced a thought-provoking reality check. Attendees were challenged to address pressing issues… Continued

Measurement Helps Telecom Giant Think Quicker

September 27th, 1999 by

When it comes to press exposure, AT&T definitely feasts on a big piece of the media pie. And, like any conglomerate, it suffers from the occasional pie in the face. The telecom giant’s sheer girth… Continued

And Finally…Some Light Bedtime Reading

September 27th, 1999 by

If you’re looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won… Continued

Mergers & Acquisitions

September 27th, 1999 by

Ogilvy Public Relations Worldwide acquired London-based Sector Public Relations, a specialist financial and corporate communications consultancy…San Francisco-based Publicis Dialog is buying Purdom Public Relations, a technology PR agency specializing in b-to-b communications.

Pitching to the College Crowd

September 27th, 1999 by

If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"… your message is going to college students. Collegiate Presswire will provide college newspapers with a… Continued