Archive: May 1999

The managed care obsession with cost control is triggering some intriguing dialogue about whether hospitals and clinics can make retail sales work. Retail considerations inevitably raise the ethical debate about whether patients should pay for… Continued

To reach African Americans with HIV/AIDS prevention and treatment messages, the church must be involved in your community efforts. Here are some strategies for mobilizing this support: Identify the influential black churches in your area… Continued

May 17-18 MacDonald Communications’ Marketing Healthcare to Women: Capturing Mind-Share for Marketshare conference. New York. 888/735-6192. May 19-21 Integrated Healthcare Strategies Institute’s Financing & Restructuring Integrated Healthcare Systems conference. Dallas. 800/668-0023. June 2-4 Medical Marketing… Continued

Healthcare communicators continue to be perplexed about the most effective way to reach minorities with information about AIDS/HIV. Where African Americans are concerned, AIDS/HIV infection rates are disturbingly high. This group accounts for 40 percent… Continued

May 11 "Newsroom Technologies," PRSA/NCC, Capitol Hilton, Washington, D.C., 703/691-9212. (Topics to be discussed include how the typical newsroom computer is configured; how the online revolution impacts in-house systems; how reporters and producers in the… Continued

An oft-used barometer for gauging the status of PR is college enrollment/graduations statistics for PR majors or those declaring their intent to pursue a PR job. So recruiters and academicians should be pleased to learn… Continued

PSAs About Children’s Causes Interest Broadcasters Historically, news editors and producers have snubbed their noses at canned copy. But when it comes to broadcast trends, radio and TV stations often accept and even appreciate the… Continued

Men’s Health 33 East Minor Street Emmaus, PA 18098 Fax: 610/967-7725 If you want to get on the good side of Men’s Health editors, give them an inside track on a major medical study or… Continued

FamilyPC 28 E. 28th Street 12th floor New York, NY 10016 You’ll have to go through the PR department before contacting any editors at FamilyPC. That’s the bad news. Once you’ve overcome this insideous bureaucracy,… Continued

Elisabeth Ingoldsby New York Life Ins. Co. vice president/corporate communications 51 Madison Avenue New York, N.Y. 10010 [email protected] Early Years: Born Englewood, N.J. Graduated Dwight Morrow High School & University of Vermont First job: freelance… Continued